Build the business behind the idea[email protected]
A better first email

Tell us what you are building next.

Use evidence to decide what deserves your next commitment. Connect the customer problem with the activity, setup tasks and cash needed to deliver the offer.

Include three useful details

  1. What does the first customer buy?
  2. Which assumption can you test before committing cash?
  3. What must be confirmed before trading or hiring?

Keep the first message short

Describe the activity, current stage, intended timing and the help you want to scope. Do not send identity documents, bank details or confidential records in the first enquiry. The recipient inbox is still being configured; the composer prepares a draft that you control.

Open the email composer ↗

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